Pride Flag Wardrobe

Graphic Design
Shows the same project image but with a red and white duotone filter.
Client
Personal Project
Year
2021
role
Graphic Designer & Muralist
tools
Photoshop & Illustrator
The Pride Flag Wardrobe in full display.

Background

Within our socially progressive society, we unfortunately still witness discrimination based on one’s race, culture, sexuality and gender. These acts of intolerance can be expressed by anyone. Including your own family. So how does one stand their ground against such hate without starting a brawl? Well simple. All it takes is one wardrobe and several hundred flags.

Challenge

Whilst living with my folks, I wanted to make a miscellaneous collage of flags on my wardrobe doors as décor. This was approved by my Mum on the condition I didn’t put up the “Gay Flag”. Whilst it wasn’t my intention to put up a pride flag, this unprovoked act of hate struck me as a comment that needed to be contested. To overcome this challenge, I needed to find a way to apply malicious compliance to the rule.

My Accomplishments

  • Researched a large body of flags with their designs and meanings.
  • Installed a colourful mural showcasing hundreds of flags that form a giant pride flag.

Approach

A Different Type of Canvas

Photo of a notepad page containing the dimensions of the wardrobe.

It was essential to confirm the canvas size I was working with. This meant I needed to measure the overall wardrobe length and width (204cm x 82cm) and the six divided sections within it (34cm x 82cm).

With these measurements, I sprang to action outsourcing flags that can make a sufficient body for each section. To be featured on the mural, a flag needed to pass the following expectations:

  • A section’s colour must cover 50% of a flag’s space minimum.
  • Must NOT be representing or linked to problematic subjects.
  • Must be publicly available.
  • Must NOT be a solid colour.
  • Must NOT contain a Union Jack.

Several days were allocated to outsourcing and thoroughly researching the history of each of these flags. Surprisingly, many of the flags I sourced were so obscure that some lacked high-resolution images. This resulted in me needing to create high-resolution recreations via Adobe Illustrator.

Once compiling each division with the appropriate flags, I possessed a body of content totaling 63 flags per section. To broaden visual diversity in the final design, the selected flags were printed out in 3 sizes:

  • 15cm (h) for large.
  • 7.5cm (h) for medium.
  • 6cm (h) for small

All printed flags were then arranged onto the wardrobe using Blu Tack to minimize mess. Rearrangements where needed to fit the greatest number of flags onto the available canvas space.

Solution

A Rainbow Mosaic

The second iteration of the Pride Flag Wardrobe with Lindsey Standing in front of it holding a pride flag.

In two months, I combined a total of 241 flags to display a photo mosaic rendition of the pride flag. This mosaic effect can be viewed from a distance. But closer inspections of the piece will showcase all the diverse ranges of flags that make up the mural. Many flags represent countries, organizations, prefectures, movements and so much more.

The choice to omit the Union Jack from the mural was made to feature more distinctive flags.

Since moving into my unit, the mural has seen an expansion and update in its content. Now displaying 324 flags on a 3-doorwardrobe.

Outcome

When the World Unites

To celebrate the mural's completion, I posted a picture of it to Reddit explaining the context for its conception. To utter shock, the post achieved immediate virality in more ways than one:

  • My original post racked up 54,000 upvotes on Reddit. Climbing to #2 on the site's front page.
  • Several news outlets like Pink News and Queerty wrote articles about the mural.
  • The project would be covered in a segment of the podcast Lateral hosted by YouTuber Tom Scott.
  • The mural would become a meme across multiple platforms like Reddit, Twitter and Facebook.

Reflection

Committing to the project was a tedious process that could have easily ended with little recognition. But the sudden public interest was a surreal experience I look upon fondly. Knowing that a simple act of transgression can unite so many people from across the globe gave a broader sense of purpose to my artistry.

In retrospect, my initial way of making the mural had some shortcomings which ranged from:

  • Insufficient Research: While most flags featured on the mural were inoffensive, some controversial flags did make their way onto the mural. Later interactions of the mural have these problematic flags omitted.
  • Print Paper: When expanding the mural in later interactions, I was able to outsource professional prints of the flags following the end of the COVID lockdowns. Placing the newer print with my initial home office prints saw stark contrasts in the vibrancy and shine of then ewer prints.

There's Many More to Explore!

Let's Work Together!

I'm always ready for a new challenge. So, reach out to begin your next UX or Graphic Design project.
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